Our Story
Where Singapore Meets Joy
We founded Singjoy in 2018 with a clear vision: the confinement experience every mother deserves — combining traditional care with modern hospitality.
A Name With Meaning
The name "Singjoy" reflects our vision. "Sing" represents Singapore — our home, our community, and the multicultural tapestry of motherhood traditions that make this city so special.
"Joy" captures the emotion at the heart of everything we do — the joy of welcoming a new life, the joy of a mother's recovery, and the joy that comes from knowing you're in good hands.
Together, Singjoy embodies our promise: to bring joy to every Singaporean family during one of life's most transformative chapters.
Why We Exist
Born From a Belief
Before Singjoy, new mothers in Singapore often had to choose between traditional confinement practices — sometimes delivered in outdated or impersonal settings — and modern postnatal services that lacked cultural depth.
We saw an opportunity to bridge this gap. By partnering with Singapore's finest hotels and service apartments, we created a confinement experience where tradition and luxury coexist seamlessly.
Every mother deserves to feel cherished during her recovery. Not just cared for — but truly celebrated. That belief drives every decision we make, from the nannies we train to the meals we prepare to the hotels we partner with.
What Guides Us
Our Values
Warmth
Every interaction is guided by genuine care and empathy for our mothers and their families.
Excellence
We hold ourselves to the highest standards — from our nanny training to our meal preparation.
Dedication
Our 1-on-1 nanny model ensures every mother receives undivided, personalised attention.
Nourishment
TCM-inspired meals prepared fresh daily to support recovery, lactation, and overall wellbeing.
Flexibility
With different hotel locations and home-based options, care happens where you're most comfortable.
Trust
Thousands of families have placed their trust in us — and we honour that every single day.
Our Journey
Milestones
Pioneered Singapore's first-ever confinement centre
Introduced our Nanny-to-Your-Home programme
Opened our in-house Nanny Training Centre
Expanded to 5 prime service apartment branches and 3 five-star hotel locations
Growing With Our Community
Since 2018, we've had the privilege of supporting thousands of families through one of life's most transformative moments. Each mother's story has taught us something new, and each piece of feedback has helped us improve.
We've expanded from our first hotel location to different prestigious locations across Singapore. We've deepened our nanny training programme, refined our meal recipes, and broadened our support services. But our core promise has never changed: warm, joyful, premium confinement care.
Whether you choose our confinement centre, our meal delivery, or our nanny-to-home service, you're choosing a team that truly cares — and a legacy of excellence that grows stronger with every family we serve.